Tuesday, August 01, 2006

Jim Donald

Jim Donald
CEO Starbucks
PO Box 34067
Seattle, Washington
98124-1067

Dear Jim,

As I sit behind my computer listening to Johnny Cash’s cover of Gordon Lightfoot’s If You Could Read My Mind I am pleasantly reminded of how you personally made my day today.

I am a proud Starbucks Duetto Card holder, and I am writing this letter to thank you for sending me a coupon for a free sandwich and a Tangerine Frappuccino with my bill last month. This little act of generosity made me feel like a real person, and I applaud you for rubber stamping this initiative. My pleasant afternoon – sitting under a Starbucks’ umbrella enjoying these tasty treats – will live on in my memory until the end of time.

I cannot imagine what the world would be like without kind, generous, and thoughtful CEOs like yourself.

Enjoy the rest of your day, as I certainly have enjoyed mine.

Sincerely,

Jeremy David

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